The Synology End Game

The year is 2025. Delivering a good product is not considered profitable enough anymore. If a company or product is beloved by customers then that means it doesn't squeeze them to the max. This is clearly money left on the table that someone will sooner or later extract. High-end brands are not exempt from this.

Easily explained: when times are tough, delivering growth naturally is hard. Squeezing the customer is the lowest hanging fruit.

Sure, long term reputation is severely damaged, but why would decision makers care? Product owners interests are not aligned with interests of the company itself. Squeeze the customer, get your miniscule growth, call it "unlocking value", get your bonus, slap it onto your resume and move on to the next company. Repeat until retirement.