The year is 2025. Delivering a good product is not considered profitable enough anymore. If a company or product is beloved by customers then that means it doesn't squeeze them to the max. This is clearly money left on the table that someone will sooner or later extract. High-end brands are not exempt from this.
Our organization joined this trend some years ago. The original founders (did ca. 30-35 years ago) passed 60 and cashing out. Sold the company to an investor. Small fish, <100 employee, but in a niche of engineering app development with long time clients, very long time clients. Since then, we are a self declared sales oriented organization, company meetings are about success stories of billing more for the same service, monthly cash-flow analysis (target vs. actual), new marketing materials disseminated broadly, sales campaign, organizational culture, teamwork, HR. Every other has a technical development footnote, all AI (fits right in like designer bags at a pig farm). No QA, none.