We saw that companies were hesitant to deploy on bare metal because of: risk of project failure, need to retrain, need to hire, and general fear of unmanaged hardware.
So we did the math and realised that for half the price of AWS we could provide the infra /and/ provide the DevOps engineering time to support their software developers. We'd already built the IP to do this over the proceeding years anyway.
So we're definitely a services company rather than a product company, but we are actually doing this in a really meaningful way. We migrate people out of AWS (et al), then operate their infra and become their DevOps team. And now we have some very happy customers!
Always happy to chat if anyone is interested – adam@ domain.