The Space Shuttle Columbia disaster and the over-reliance on PowerPoint (2019)

This isn't a failure of PowerPoint. I work for NASA and we still use it all the time, and I'll assure anyone that the communication errors are rife regardless of what medium we're working in. The issue is differences in the way that in-the-weeds engineers and managers interpret technical information, which is alluded to in the article but the author still focuses on the bullets and the PowerPoint, as if rewriting similar facts in a technical paper would change everything.

My own colleagues fall victim to this all the time (luckily I do not work in any capacity where someone's life is directly on the line as a result of my work.) Recently, a colleague won an award for helping managers make a decision about a mission parameter, but he was confused because they chose a parameter value he didn't like. His problem is that, like many engineers, he thought that providing the technical context he discovered that led him to his conclusion was as effective as presenting his conclusion. It never is; if you want to be heard by managers, and really understood even by your colleagues, you have to say things up front that come across as overly simple, controversial, and poorly-founded, and then you can reveal your analyses as people question you.

I've seen this over and over again, and I'm starting to think it's a personality trait. Engineers are gossiping among themselves, saying "X will never work". They get to the meeting with the managers and present "30 different analyses showing X is marginally less effective than Y and Z" instead of just throwing up a slide that says "X IS STUPID AND WE SHOULDN'T DO IT." Luckily for me, I'm not a very good engineer, so when I'm along for the ride I generally translate well into Managerese.

I love it when some company gets one of the engineers to do a demonstration, you know you got an actual engineer because it will be the worst sales pitch you ever received. They will tell you in excruciating detail all the problems with their product. Recognize and cherish these moments for what they are worth, despite the terrible presentation it is infinitely more valuable than yet another sales rat making untenable promises.

It is something to do with that being the engineers actual job, to find and understand the problems with the product. so when talking to a customer, that is what tends to come across, all the problematic stuff. The good stuff that works, not important to them.

Hence the role of "sales engineer" - who the customer things is from engineering but is really part of the sales team.