Is "brownout" a common or standard term in the industry? First time I see it.
replies(8):
You do it when you have a bunch of automated integrations with you and you have to break them. The lights arent on at the client: their dev teams are focused on other things, so you have to wake them up to a change that's happening (either by causing their alerting to go off, or their customers to complain because their site is broken)