Pricing is... steep. Almost $2500 before tax for a very mid-tier gaming laptop.
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They’ve even mentioned in another video I watched that their fastest growing segment is business customers.
Their systems have unique features and value proposition nobody else is offering so they can charge more than competitors.
Let’s also not forget that the gaming market does have a high end segment that is definitely in this price range. This costs less than a Razer Blade 16 with the same GPU. If you’re trying to compare a Framework to throwaway MSI trash with horrendous longevity that just isn’t an equivalent product.
Might as well be saying “why buy a Toyota RAV4 when a Dodge Hornet is cheaper?” Well, one of those is priced higher because it’s a better long-term buy.
But that also puts them out of the market of users where those unique features would be a selling point but are not required which is probably much bigger.
It could certainly be called a niche but they have been doing quite well for themselves in that space.