They should have called it emacs-banana, just to piss more people off.
And then call the next model vim-banana and start the editor-banana wars.
In all seriousness though, I'm seeing a worrying trend where google is hijacking well-known project names from other domains more and more now, with the "accidental"(?) side-effect of diluting their searchability and discoverability online, to the point I can no longer believe it is mere coincidence (whether malicious or not is another story altogether of course, but even if not, this is still a worrying trend).
I mean, what's next? Gopher 2.5 GIMP Video aka sublime-apple?