There's a lot of parallels here to the history of Nikola Tesla vs. Marconi. Tesla's inventions were superior, more reliable, more versatile in almost every way. But Marconi is the one remembered as the father of the radio, despite stealing Tesla's ideas and implementing them in less reliable fashion. He got to market fast, iterated on horrible versions, built broken products, but he shipped shipped shipped. And in the market, Tesla faded away, and Marconi won.
I say this as a big Elon skeptic. Technical superiority is only a small piece of the puzzle. But 10 years from now, I would be very surprised if the SOTA tech you mention has a fraction as many users as Neuralink.