If I wanted to game my stock price and mislead my competition, a bunch of highly specific (and fraudulent) job postings on my website (in combination with other investor-adjacent reporting) would be a great low cost start.
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For example: https://www.linkup.com
(There's a classic story from the Windows 3.x era regarding pen computing, where Microsoft spent money on it and advertised that solely to force competitors to expend efforts where Microsoft knew there was no payoff)
https://www.bloomberg.com/opinion/articles/2019-06-26/everyt...