So, letting people try it out it for two weeks prevented them from buying it? That doesn't reflect well on customer satisfaction.
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A two-week long trial ends and you're not even on the computer? Oh well.
You're recording something longer than 15 minutes that you want completed _right now_ and the only way is to upgrade? Instant purchase.
That doesn't mean that urgency has to come from a place of in-authenticity. In this case, I think the trial time limit is fair. People still get real value (actually for even longer than just two weeks), but if you want the full-offering you have to pay for it. It's a decent balance.
all coerced sales come from a sense of urgency. Not the same thing.
> That doesn't mean that urgency has to come from a place of in-authenticity
In-authenticity is a subjective term here, but are there competing incentives against offering a "use only once" price alongside the full product or a subscription model? You bet.