Bank forced to rehire workers after lying about chatbot productivity, union says

How many times has a chatbot successfully taken care of a customer support problem you had? I have had success, but the success rate is less than 5%. Maybe even way less than 5%.

Companies need to stop looking at customer support as an expense, but rather as an opportunity to build trust and strengthen your business relationship. They warn against assessing someone when everything is going well for them - the true measure of the person is what they do when things are not going well. It's the same for companies. When your customers are experiencing problems, that's the time to shine! It's not a problem, it's an opportunity.

The few times I've let a company sucker me into engaging with a chatbot, it was nothing but a worse interface to searching their support website. It was capable of nothing but directing me to pages which could not help me, because what I needed was not more information about the problem I already knew I had, but someone to fix the damn problem.

This doesn’t work for technical people, but it works for the other 90% of people who’d rather call and waste not only support’s time, but their own time even if their problem can be resolved by common sense or the first page of the knowledge base.

Companies need to offer an “advanced support” option - a separate number with big scary warnings where every call whose resolution is due to your own fault or something findable on the docs ends up charging the user a fee. In exchange, it directly bypasses all chatbots and first-line support.

I’ve never heard an argument why companies don’t do that, it seems like it would be a win-win for everyone to get the customers to self-triage before reaching out.

1 US worker = About 3-8 outsourced workers. Somewhere in there the logic of hiring many US Workers to manage said advanced customer service (they'd have to native speak English) is not worth the cost of the department. Even with the fee.