95% of Companies See 'Zero Return' on $30B Generative AI Spend

We are entering the “Trough of disillusionment.” These hype cycles are very predictable. GPT-5 being panned as a disappointment after endless hype may go down as GenAI’s “jump the shark” moment.

It’s all fun and games until the bean counters start asking for evidence of return on investment. GenAI folks better buckle up. Bumps ahead. The smart folks are already quietly preparing for a shift to ride the next hype wave up while others ride this train to the trough’s bottom.

Cue a bunch of increasingly desperate puff PR trying to show this stuff returns value.

I wouldn’t be surprised if 95% of companies knew this was a money pit but felt obligated to burn a pile of money on it so as not to hurt the stock price.

I also wouldn't be surprised if bean counters were expecting a return in an unreasonable amount of time.

"Hey, guys, listen, I know that this just completely torched decades of best practices in your field, but if you can't show me progress in a fiscal year, I have to turn it down." - some MBA somewhere, probably, trying and failing yet again to rub his two brain cells together for the first time since high school.

Just agentic coding is a huge change. Like a years-to-grasp change, and the very nature of the changes that need to be made keep changing.

"Actually its good we aren't making money, this actually proves how revolutionary the technology is. You really need to think about adapting to our new timeline."

You really set yourself up with a nice glass house trying to make fun of the money guys when you are essentially just moving your own goal posts. It was annoying two (or three?) years ago when we were all talking about replacing doctors and lawyers, now it just cant help but feel like a parody of itself in some small way.