This is the only secret.
People over speeding is what kills.
The last fatality on the major road closest to my house involved someone driving over 60mph in a 45 zone.
There was also a near-miss of a pedestrian on the sidewalk when a driver going over 100mph lost control of their vehicle. That driver still has a license.
I don't think lowering the speed limit to 40 (as they recently did) would have prevented that.
That's slowly changing, like in NYC with daylighting initiatives. But it takes a long time.
(European cities typically don't have this same shape of problem, since the physical layout of the city itself doesn't encourage speeding. So they get the environmental incentive structure already, and all they need to do is lower the speed limit to match.)
Damage scales with the square of speed. Speed limits aren't put in place for fun, they are there to reduce the number of accidents. A speed limit says "Accidents are likely, slow down to reduce the severity of them". Hitting a pedestrian at 30 km/h means they'll be injured, hitting a pedestrian at 50 km/h means they'll be dead. If you're speeding, you're essentially saying that you arriving a few seconds faster at your destination is more important than someone else dying.
On top of that, a difference in speed greatly increases the number of accidents. If everyone drives at 30 km/h, that one person at 50 km/h will constantly be tailgating and overtaking. That is far more likely to result in accidents than simply following the car in front of you at a safe distance.