Carbon exists so that it's possible to migrate a large C++ code base, like Chrome, from C++ to something saner, incrementally.
The most important attribute of Carbon is not the specifics of the syntax but the fact that it's designed to be used in a mixed C++ / Carbon code base and comes with tooling to convert as much of C++ as possible to Carbon.
That's what makes Carbon different from any other language: D, Zig, Nim, Rust etc.
It's not possible to port a millions line C++ code base, like Chrome, to another language so large C++ projects are stuck with objectively pretty bad language and are forced to continue to use C++ even though a better language might exist.
That's why Carbon is designed for incremental adoption in large C++ projects: you can add Carbon code to existing C++ code and incrementally port C++ over to Carbon until only Carbon code exists.
Still a very large investment but at least possible and not dissimilar to refactoring to adopt newer C++ features like e.g. replacing use of std::string with std::string_view.
That's why it's a rational project for Google. Even though it's a large investment, it might pay off if they can write new software in Carbon instead of C++ and refactor old code into Carbon.