This article completely misses the early heyday of MIPS, the ACE consortium:
https://en.wikipedia.org/wiki/Advanced_Computing_Environment
In 1991, Microsoft, Compaq, DEC and other vendors joined forces to develop a standard that would succeed the IBM PC compatible platform. MIPS was selected as the high-end CPU.
The ACE companies were a major part of the Windows PC market, almost an “everyone but IBM” crowd. MIPS was the original development architecture for Windows NT, so presumably it had fans in high places at Microsoft.
MIPS had a lot of shots at the goal over the decades (workstation, consoles, embedded) but somehow missed them all.
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