Meta says it won't sign Europe AI agreement

The law is written to encourage such defaults if anything, it just wasn't profitable enough I guess.

Im fully supportive of consent, but the way it is implemented is impractical from everyone’s POV and I stand by that.

I don't think practical is the right word here. All the businesses in the world operated without tracking until the mid 90s.

I'm constantly clicking away cookie banners on UK government or NHS (our public healthcare system) websites. The ICO (UK privacy watchdog) requires cookie consent. The EU Data Protection Supervisor wants cookie consent. Almost everyone does.

And you know why that is? It's not because they are scammy ad funded sites or because of government surveillance. It's because the "cookie law" requires consent even for completely reasonable forms of traffic analysis with the sole purpose of improving the site for its visitors.

This is impractical, unreasonable, counterproductive and unintelligent.

The conversation is not about my opinion on tracking, anyway. It’s about the impracticality of implementing the legislation that is hostile and time consuming for both website owners and users alike

It keeps the political grifters who make these regulations employed, that's kind of the main point in EU/UKs endless stream of regulations upon regulations.

Yup. That's what those 2000+ "partners" are all about if you believe their "legitimate interest" claims: "improve traffic"

This is a personal decision to be made by the data "donor".

The NHS website cookie banner (which does have a correct implementation in that the "no consent" button is of equal prominence to the "mi data es su data" button) says:

> We'd also like to use analytics cookies. These collect feedback and send information about how our site is used to services called Adobe Analytics, Adobe Target, Qualtrics Feedback and Google Analytics. We use this information to improve our site.

In my opinion, it is not, as described, "completely reasonable" to consider such data hand-off to third parties as implicitly consented to. I may trust the NHS but I may not trust their partners.

If the data collected is strictly required for the delivery of the service and is used only for that purpose and destroyed when the purpose is fulfilled (say, login session management), you don't need a banner.

The NHS website is in a slightly tricky position, because I genuinely think they will be trying to use the data for site and service improvement, at least for now, and they hopefully have done their homework to make sure Adobe, say, are also not misusing the data. Do I think the same from, say, the Daily Mail website? Absolutely not, they'll be selling every scrap of data before the TCP connection even closes to anyone paying. Now, I may know the Daily Mail is a wretched hive of villainy and can just not go there, but I do not know about every website I visit. Sadly the scumbags are why no-one gets nice things.

My problem is that users cannot make this personal decision based on the cookie consent banners because all sites have to request this consent even if they do exactly what they should be doing in their users' interest. There's no useful signal in this noise.

The worst data harvesters look exactly the same as a site that does basic traffic analysis for basic usability purposes.

The law makes it easy for the worst offenders to hide behind everyone else. That's why I'm calling it counterproductive.

[Edit] Wrt NHS specifically - this is a case in point. They use some tools to analyse traffic in order to improve their website. If they honour their own privacy policy, they will have configured those tools accordingly.

I understand that this can still be criticised from various angles. But is this criticism worth destroying the effectiveness of the law and burying far more important distinctions?

The law makes the NHS and Daily Mail look exactly the same to users as far as privacy and data protection is concered. This is completely misleading, don't you think?

This part gave me a genuine laugh. Good joke.

Drug trafficking, stealing, scams are massive revenue for gangs.

adjusts tinfoil hat

If they only do this, they don't need to show anything.

And this is the crux of the problem. The law helps a tiny minority of people enforce an extremely (and in my view pointlessly) strict version of privacy at the cost of misleading everybody else into thinking that using analytics for the purpose of making usability improvements is basically the same thing as sending personal data to 500 data brokers to make money off of it.

What exactly do think should be allowed which still respect privacy, which isn't now?

What you could then add to this system is a certification scheme to permit implicit consent of all the data handling (including who you hand it off to and what they are allowed to do with it, as well as whether they have demonstrated themselves to be trustworthy) is audited to be compliant with some more stringent requirements. It could even be self-certification along the lines of CE marking. But that requires strict enforcement, and the national regulators so far have been a bunch of wet blankets.

That actually would encourage organisations to find ways to get the information they want without violating the privacy of their users and anyone else who strays into their digital properties.

But other information not being absent we know that they are not the same. Just compare privacy policies for instance. The cookie law makes them appear similar in spite of the fact that they are very different (as of now - who knows what will happen to the NHS).

I don't care about anything else. They can do whatever A/B testing they want as far as I'm concerned. They can analyse my user journey across multiple visits. They can do segmentation to see how they can best serve different groups of users. They can store my previous search terms, choices and preferences. If it's a shop, they can rank products according to what they think might interest me based on previous visits. These things will likely make the site better for me or at least not much worse.

Other people will surely disagree. That's fine. What's more important than where exactly to draw the line is to recognise that there are trade-offs.

The law seems to be making an assumption that the less sites can do without asking for consent the better most people's privacy will be protected.

But this is a flawed idea, because it creates an opportunity for sites to withhold useful features from people unless and until they consent to a complete loss of privacy.

Other sites that want to provide those features without complete loss of privacy cannot distinguish themselves by not asking for consent.

Part of the problem is the overly strict interpretation of "strictly necessary" by data protection agencies. There are some features that could be seen as strictly necessary for normal usability (such as remembering preferences) but this is not consistently accepted by data protection agencies so sites will still ask for consent to be on the safe side.

I would also be in favour of companies having to report all their negative data protection judgements against them and everyone they will share your data with in their cookie banner before giving you the choice as to whether you trust them.

playing with semantics makes you sound smart though!

The original idea was that it should be legal to track people, because it is ok in the analog world. But it really isn't and I'm glad it is illegal in the EU. I think it should be in the US also, but the EU can't change that and I have no right to have political influence about foreign countries so that doesn't matter.

kwaigdc7 @ gmail.com

Watching what is bought is fine, but walking around to do that is useless work, because you have that in the accounting/sales data already.

There is stuff like PayPal and now per company apps, that works the same as on the web: you need to first sign a contract. I would rather that to be cracked done on, but I see that it is difficult, because you can't forbid individual choice. But I think the incentive is that products become cheaper when you opt-in to data collection. This is already forbidden though, you can't combine consent with other benefits, then it isn't free consent anymore. I expect a lawsuit in the next decades.

I'm not against improving the system, and I even proposed something, but I am against letting data abusers run riot because the current system isn't quite 100% perfect.

I'll still take what we have over what we had before (nothing, good luck everyone).