LLM Inevitabilism

I think two things can be true simultaneously:

1. LLMs are a new technology and it's hard to put the genie back in the bottle with that. It's difficult to imagine a future where they don't continue to exist in some form, with all the timesaving benefits and social issues that come with them.

2. Almost three years in, companies investing in LLMs have not yet discovered a business model that justifies the massive expenditure of training and hosting them, the majority of consumer usage is at the free tier, the industry is seeing the first signs of pulling back investments, and model capabilities are plateauing at a level where most people agree that the output is trite and unpleasant to consume.

There are many technologies that have seemed inevitable and seen retreats under the lack of commensurate business return (the supersonic jetliner), and several that seemed poised to displace both old tech and labor but have settled into specific use cases (the microwave oven). Given the lack of a sufficiently profitable business model, it feels as likely as not that LLMs settle somewhere a little less remarkable, and hopefully less annoying, than today's almost universally disliked attempts to cram it everywhere.

I'm confused with your second point. LLM companies are not making any money from current models? Openai generates 10b USD ARR and has 100M MAUs. Yes they are running at a loss right now but that's because they are racing to improve models. If they stopped today to focus on optimization of their current models to minimize operating cost and monetizing their massive user base you think they don't have a successful business model? People use this tools daily, this is inevitable.

They might generate 10b ARR, but they lose a lot more than that. Their paid users are a fraction of the free riders.

https://www.wheresyoured.at/openai-is-a-systemic-risk-to-the...

This echoes a lot of the rhetoric around "but how will facebook/twitter/etc make money?" back in the mid 2000s. LLMs might shake out differently from the social web, but I don't think that speculating about the flexibility of demand curves is a particularly useful exercise in an industry where the marginal cost of inference capacity is measured in microcents per token. Plus, the question at hand is "will LLMs be relevant?" and not "will LLMs be massively profitable to model providers?"

Social networks finding profitability via advertising is what created the entire problem space of social media - the algorithmic timelines, the gaming, the dopamine circus, the depression, everything negative that’s come from social media has come from the revenue model, so yes, I think it’s worth being concerned about how LLMs make money, not because I’m worried they won’t, because I’m worried they Will.

I think this can't be understated. It also destroyed search. I listened to a podcast a few years ago with an early googler who talked about this very precipice in early google days. They did a lot of testing, and a lot of modeling of people's valuation of search. They figured that the average person got something like $50/yr of value out of search (I can't remember the exact number, I hope I'm not off by an order of magnitude). And that was the most they could ever realistically charge. Meanwhile, advertising for just Q4 was like 10 times the value. It meant that they knew that advertising on the platform was inevitable. They also acknowledged that it would lead to the very problem that Brin and Page wrote about in their seminal paper on search.

I see LLMs inevitably leading to the same place. There will undoubtedly be advertising baked into the models. It is too strong a financial incentive. I can only hope that an open source alternative will at least allow for a hobbled version to consume.

edit: I think this was the podcast https://freakonomics.com/podcast/is-google-getting-worse/

This is an interesting take - is my "attention" really worth several thousand a year? In that my purchasing decisions being influenced by advertising to that degree that someone is literally paying someone else for my attention ...

I wonder if instead, could I sell my "attention" instead of others profitting of it?