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This argument so easily commits sudoku that I couldn't help myself. It's philosophical relativism, and self-immolates for the same reason -- it's inconsistent. It eats itself.
"In the future, you will inevitably give me money. Let's discuss how much you'll give me."
vs.
"In the future, there might be some amount of money exchanged between us, in either direction. Let's discuss that."
Clearly, both discussions involve the same thing (money, us), but one is much more restricted than the other, and clearly benefits me more.
In this case of course, this isn't a discussion among individuals, but rather a social change. These are huge multinational corporations, with incredible powers of coercion. Of course they're framing things in a way that is maximally beneficial to them. I think the idea here is to raise the point that we should consider not blindly accepting their framing.