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LLM Inevitabilism

(tomrenner.com)
1611 points SwoopsFromAbove | 1 comments | | HN request time: 0s | source
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lsy ◴[] No.44568114[source]
I think two things can be true simultaneously:

1. LLMs are a new technology and it's hard to put the genie back in the bottle with that. It's difficult to imagine a future where they don't continue to exist in some form, with all the timesaving benefits and social issues that come with them.

2. Almost three years in, companies investing in LLMs have not yet discovered a business model that justifies the massive expenditure of training and hosting them, the majority of consumer usage is at the free tier, the industry is seeing the first signs of pulling back investments, and model capabilities are plateauing at a level where most people agree that the output is trite and unpleasant to consume.

There are many technologies that have seemed inevitable and seen retreats under the lack of commensurate business return (the supersonic jetliner), and several that seemed poised to displace both old tech and labor but have settled into specific use cases (the microwave oven). Given the lack of a sufficiently profitable business model, it feels as likely as not that LLMs settle somewhere a little less remarkable, and hopefully less annoying, than today's almost universally disliked attempts to cram it everywhere.

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alonsonic ◴[] No.44570711[source]
I'm confused with your second point. LLM companies are not making any money from current models? Openai generates 10b USD ARR and has 100M MAUs. Yes they are running at a loss right now but that's because they are racing to improve models. If they stopped today to focus on optimization of their current models to minimize operating cost and monetizing their massive user base you think they don't have a successful business model? People use this tools daily, this is inevitable.
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lordnacho ◴[] No.44570853[source]
Are you saying they'd be profitable if they didn't pour all the winnings into research?

From where I'm standing, the models are useful as is. If Claude stopped improving today, I would still find use for it. Well worth 4 figures a year IMO.

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jsnell ◴[] No.44570962[source]
They'd be profitable if they showed ads to their free tier users. They wouldn't even need to be particularly competent at targeting or aggressive with the amount of ads they show, they'd be profitable with 1/10th the ARPU of Meta or Google.

And they would not be incompetent at targeting. If they were to use the chat history for targeting, they might have the most valuable ad targeting data sets ever built.

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lxgr ◴[] No.44571136[source]
Bolting banner ads onto a technology that can organically weave any concept into a trusted conversation would be incredibly crude.
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ModernMech ◴[] No.44572225{5}[source]
I imagine they would be more like product placements in film and TV than banner ads. Just casually dropping a recommendation and link to Brand (TM) in a query. Like those Cerveza Cristal ads in star wars. They'll make it seem completely seamless to the original query.
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1. lxgr ◴[] No.44573705{6}[source]
Yup, and I wouldn't be willing to bet that any firewall between content and advertising would hold, long-term.

For example, the more product placement opportunities there are, the more products can be placed, so sooner or later that'll become an OKR to the "content side" of the business as well.