>$75 for two seems perfectly reasonable in LA, SF or NY once you include concessions.
Perhaps it's reasonable for a very occasional and special event, but it's not actually that expensive for anyone that cares about seeing movies in theaters. I'm paying $27/mo for effectively all-I-can-watch[1] movies via a subscription in SF, and includes IMAX. When I travel to LA I can use it there too, and it's available in NYC. I saw Superman for the cost of popcorn because I saw Elio earlier this month, it's a great deal.
If one doesn't go to theaters that often or cares for IMAX, there's other chains that offer 1 2D-only movie for $12/month and the tickets roll over.
[1] 4x movies/week, which is indeed more than I have time for.