> There is little to do really except probably push back in casual conversation

I've had the same thought initially, but I think this is "surface-level" thinking about the problem. We could say: "we can't shout for 5km, so we can't communicate at a distance in real-time" — but clever people had very interesting ideas how to look at this problem from another perspective. This is maybe a bad analogy but my point is that there might be non-obvious ways to address this.