Eh, People on their phones can’t be bothered with following plot lines everything has to be telegraphed
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The same way that if you want a literary novel, you aren't reading the latest YA best seller.
The super mainstream stuff is always going to go for broad appeal. There is nothing wrong with that, but the people who want something different are going to have to step outside the bestseller box the way they always had to.
Futurama nailed it.