https://github.com/gorhill/uBlock/wiki/uBlock-Origin-works-b...
https://github.com/gorhill/uBlock/wiki/uBlock-Origin-works-b...
Although we all be happy to se more competition, using an ad blocker on Google sites (and G-add financed-sites) have no positive effect for the competitors.
Don’t take me wrong, I hate Ads and Google methods but we can’t all rob the same store and hope there will be infinite food on the shelves and that the next store will benefit from that.
Google is not special or different. Google can adapt or die.
Remember also that as Google has grown and captured more of the available attention and advertising dollars, other businesses that rely on attention and advertising such as free-to-air TV or print media have contracted and even failed. Google has shed no tears for them and, correspondingly, there's no need to shed tears for Google.