We need more paid stuff. Making everything advertising funded has given advertisers too much power over society. We don't see real human opinion anymore, we see advertising friendly opinions.
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The suckers can watch the ads, and we can ride for free. (And we can complain that the content progressively caters to the suckers and not us).
You also end up paying for all this advertising indirectly, in the price of everything you buy. So you might think you get free content, but you're really not. And let's not even mention the insanity of constantly pushing everyone to consume more trash in a world that really doesn't need it.