We need more paid stuff. Making everything advertising funded has given advertisers too much power over society. We don't see real human opinion anymore, we see advertising friendly opinions.
It's not easy when the purchasing power of the working class has been falling steadily for the last 45 years. We have now blown past Gilded Age-levels of economic inequality and there's no signs of stopping.
This is a very, very Western-centered take. It's been growing in most other areas of the world, although from a much lower starting point. I'd say it's been "reverting to the mean".