My lament is more about the current situation and our apparent inability to escape it.
In this case, I may also be annoyed a bit about your rant on ideologues. Just because people don't make decisions based on their ideology doesn't mean they don't make decisions based on ideology.
I don't think that's true at all - usually brand comes first and ethics are not even considered.
> the product itself still has to a good choice for the customer to make a purchase
Not at all, the consumer only needs to be made to believe that it's a good choice which is very far from being the same thing.
It's not ideaology to want things to work. Last time IE lost because it lost sight of the fact that it was utter dogshitte.
Chrome is now utter dogshitte, users will (eventually) be unable to ignore that...