https://github.com/gorhill/uBlock/wiki/uBlock-Origin-works-b...
https://github.com/gorhill/uBlock/wiki/uBlock-Origin-works-b...
Although we all be happy to se more competition, using an ad blocker on Google sites (and G-add financed-sites) have no positive effect for the competitors.
Don’t take me wrong, I hate Ads and Google methods but we can’t all rob the same store and hope there will be infinite food on the shelves and that the next store will benefit from that.
For me, ads broke the informal social contract between provider and end user years ago. Small, unobtrusive advertisements might've been okay, but ads eating an inordinate amount of my time and bandwidth, which exfiltrate my personal information, and which are served to me via SEO tricks and dark patterns are not okay. If sites want to ban me for not viewing their ads, fine. In the meantime, I won't lose any sleep over using my adblocker.
For you, if you are lecturing us on the moral imperative of viewing ads, then you better be viewing those ads yourself rather than only espousing cheap rhetoric.