Classic MBA scam. Hertz dont own the cars outright, they borrow money to pay for them. So they have an interest in driving down the value of the cars so they can refinance at lower costs. Then, on the income side, they'll be gouging customers for fees to cover damage (or take out curiously expensive damage insurance). It's a continual shakedown and I imagine there were high fives all around when the Finance intern came up with the idea.
Of course, Hertz has been a dumpster fire of a business for the last five years. Burning billions on electric vehicles, torching the share price, switching CEOs, not to mention falsely accsuing customers of theft. Maybe best to stay away from them for a bit.
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