Apple vs the Law

As a European, I have to say I am generally impressed with the EU in these cases. I'm from a country that's rich and capable, but with a GDP a fraction of Apple's market cap. There is no chance that national laws and entities would be sufficient to protect my consumer rights from corporations this size.

The EU is fundamentally a centre-right, liberalist, pro-business coalition, but what that means is that it is pro-competition. What's really impressive is that it seems to mostly refrain from devolving into protectionist policies, giving no preferential treatment to European businesses against international (intercontinental?) competitors, despite strong populist tendencies in certain member states.

I would argue the opposite: It actually makes European businesses worth off by continuing to make its regulatory environment so complex only massive companies like big tech or Europe's legacy players have the resources to comply.

Add to that feel-good green initiatives like a packaging initiative that might lower packaging waste from European companies, but more likely will just make European goods more expensive and cause Europeans to buy from Temu instead.

The EU has basically said that it's better to have a handful medium-sized companies in competition for customers than one or two mega-corps owning and dictating the market. And to resolve that they employ two things, one is the DMA/DSA and similar laws which mostly takes effect when your company reaches a certain large market penetration, the other is standardisations such as the Radio Equipment Directive (think "USB-C law" and similar ones) that make it easier for consumers to avoid vendor lock-in.

> just make European goods more expensive and cause Europeans to buy from Temu instead

Temu is under active investigation for breaching these laws, anyone operating within EU is subject to those laws, not just European companies (e.g. https://digital-strategy.ec.europa.eu/en/news/commission-ope...)

> The EU has basically said that it's better to have a handful medium-sized companies in competition for customers than one or two mega-corps owning and dictating the market. And to resolve that they employ two things, one is the DMA/DSA and similar laws which mostly takes effect when your company reaches a certain large market penetration, the other is standardisations such as the Radio Equipment Directive (think "USB-C law" and similar ones) that make it easier for consumers to avoid vendor lock-in.

Then show me the handful of European, medium-sized companies competing for customers. The problem is that you pass DMA, DSA, GDPR, etc. which Google, Apple etc. can fight for years in court and if they have to pay a few billion, so be it.

Instead what's happening is that European alternatives (the kind that's actually good, not the kind that's European and half as good) don't exist and the incentives to build one shrink because any scaling company is instantly hamstrung.