>He's defined Apple as a company that cares about privacy
My God, No. The privacy thing started with Steve Jobs. Steve was such a private person he would change his car every few months to avoid having car plate. He started the war against Android on privacy when 99% of media including HN thought Google was NOT invading on privacy and were the media darling.
>actually a number of key decisions made by Tim Cook
>He's led Apple into the VR space with Vision Pro
Engineer Led.
>has pushed into services/content (Apple Music, Apple TV+, Apple Fitness+),
Eddy Cue lead and actually worst decision ever. The services you listed are burning money. And as I have repeated again they are only there to dilute the real profits from App Store and Google Pay search.
>wearables (Beats acquisition, Apple Watch, AirPods).
Beats acquisition was about streaming. None of the hardware headset engineer actually made into AirPods. AirPods are done by old guards Apple who Steve brought in from B&W. Apple Watch was Willian's and Jony Ive project.
As someone on HN once said which I think sums it up perfectly, Apple has been left on AutoPilot since Steve Jobs passed away.