It was mainly prices, which historically has been a very common deciding factor. If people feel pain in their pocket book, they will give someone else a shot. They also remembered feeling better financially pre-covid
Look man, I'm a libertarian. I get the frustration and I totally understood why someone would vote for Trump in 2016. But after seeing his first round of abject failure and wanton dividership and then voting for even more of that, you deserve every ton of criticism heaped on you. This was really the time to put country above partisan squabbling, and you failed horribly.
Conservatives consistently prefer the most offensive insulting person around. And calls on left to make it nicer just move overtone window to the right. Conservatives interpret it as a weaknees.
Plus, it causes forever shift where republicans are euphemismed around, sanewashed and consistentky made to look better. That is failing strategy.