As a European, I have to say I am generally impressed with the EU in these cases. I'm from a country that's rich and capable, but with a GDP a fraction of Apple's market cap. There is no chance that national laws and entities would be sufficient to protect my consumer rights from corporations this size.
The EU is fundamentally a centre-right, liberalist, pro-business coalition, but what that means is that it is pro-competition. What's really impressive is that it seems to mostly refrain from devolving into protectionist policies, giving no preferential treatment to European businesses against international (intercontinental?) competitors, despite strong populist tendencies in certain member states.
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