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Apple vs the Law

(formularsumo.co.uk)
378 points tempodox | 2 comments | | HN request time: 0.455s | source
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nolok ◴[] No.44529272[source]
Ah, the title point at something I said in an earlier thread that was misunderstood or I probably explained it wrong : the way apple played it, it was not about the actual regulation anymore, and anyone who kept arguing "but it's a bad regulation bla bla" where missing the point.

By playing it the way they did, with their public statement against the regulator, and half implementation clearly done to be non cooperative on purpose and all, they put themselves in a very different fight, now the question has nothing to do with this or that regulation, it becomes does Apple need to respect EU law to sell product in the EU. That's all there is to it anymore, by making it about compliance and who has a stronger grip, they forced themselves there; and it's obviously a fight the EU is not going to back down from (nor is it going to lose it).

I compare that to many moves from Meta, Google, Microsoft, ... Who played the same but knew when to back down and either do it or argue in a more court and legalese oriented manner.

I'm not sure why Apple leadership played it that way, maybe they have a stronger belief in the US administration ability to strongarm the EU into accepting a loss there, but at the point it's at, it has very little to do with the content of the regulation.

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rickdeckard ◴[] No.44529548[source]
> I'm not sure why Apple leadership played it that way, maybe they have a stronger belief in the US administration ability to strongarm the EU into accepting a loss there

Apple is playing it that way because they are rallying their USERS against the EU. They want to create pressure from EU citizens against these EU regulations, and amplify their narrative also to US Apple users in political positions.

Unfortunately this strategy seems to work, there are already a few voices on how the EU taking offense with Apple's sole purpose of doing the best for its users, and that lawmakers try to force Apple away from this path...

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1. qweiopqweiop ◴[] No.44529798[source]
Not just their users, the US government too. They've successfully turned it into a geopolitical issue. Apple not being viewed in the same light as Microsoft in the 90s is one of the best marketing ploys ever seen.
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2. rickdeckard ◴[] No.44530440[source]
Towards the US government they surely play a different narrative and emphasize on revenues/profits as well as their leadership position as US company being threatened.

Towards the users the narrative is never about revenue/profit of Apple, and never acknowledge their leading market position.

But the end user narrative also works for US government members with influential position but low subject-matter knowledge.