Linda Yaccarino is leaving X

X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.

More and more I think Musk managed to his take over of Twitter pretty successfully. X still isn't as strong a brand as Twitter where, but it's doing okay. A lot of the users who X need to stay on the platform, journalists and politicians, are still there.

The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.

The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.

I cannot see how it was a success.

1. He overpaid by tens of billions. That is a phenomenal amount of money to lose on an unforced error.

2. Enough users, who produce enough content, have left to make X increasingly a forum for porn bots, scam accounts and political activists. It's losing its appeal as the place "where the news happens" and is instead becoming more niche.

3. The firings did not go well. X has struggled to ship new features and appears nowhere closer to the "everything app" Musk promised. It posts strange UUID error codes. The remaining developers seem to implement things primarily client side, to the extent I even wonder if they have lost their ability to safely roll out backend changes.

4. The capture of X by far-right agitators has led to long term brand damage for Tesla, Musk's most important business property.

I can't see any positive outcome from it.

Unfortunately, Bluesky has not taken off. The network effects of Twitter are too great to lose its journalists & public figures.

What has happened instead is that we're back on Facebook. Errm... Threads by Instagram by Meta née Facebook. And it's reached a stage where public figure migration is actually becoming feasible.

https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...

Network effected spaces front-loaded by the power of Mark Zuckerberg, third richest person in the world, stand a chance.

Bluesky seems to be doing reasonably well all things considered. It’s active and relevant. They also seem to have a pulse and ship new features.

Not saying it will emerge from being a niche thing and take over but it’s a pretty big niche. And Twitter is about half an inch from a platform ending meltdown at any time so it seems like the future isn’t yet set.