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539 points donohoe | 1 comments | | HN request time: 0.203s | source
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Hoasi ◴[] No.44511157[source]
X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
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mrweasel ◴[] No.44511712[source]
More and more I think Musk managed to his take over of Twitter pretty successfully. X still isn't as strong a brand as Twitter where, but it's doing okay. A lot of the users who X need to stay on the platform, journalists and politicians, are still there.

The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.

The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.

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JeremyNT ◴[] No.44514544[source]
As a business it's a failure.

As a way to influence public opinion? It's almost invaluable.

For the world's richest man, that's a bargain at half the price.

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1. mgdev ◴[] No.44522271[source]
Profitable operations, doubling previous adjusted EBITDA. [0]

While not a yet an ROI-positive takeover, on an incredible valuation growth trajectory from the post-acquisition low. Likely to be positive the minute xAI meaningfully monetizes Grok. [1]

Gains strategic access to global training data, and real-time human sentiment. [2]

Incredible built-in distribution for new AI-powered products. [3]

Literally tipped the scales in an election, a role typically reserved for traditional media companies. [4]

Yes, a total failure of a business. /s

[0]:https://x.com/Austen/status/1887363437518270757

[1]:https://techcrunch.com/2025/04/12/the-xai-x-merger-is-a-good...

[2]:https://www.reuters.com/technology/elon-musk-says-xai-will-u...

[3]:https://digiday.com/marketing/with-600-million-users-xs-lind...

[4]:https://techcrunch.com/2024/02/07/x-formerly-twitter-becomes...