Linda Yaccarino is leaving X

X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.

More and more I think Musk managed to his take over of Twitter pretty successfully. X still isn't as strong a brand as Twitter where, but it's doing okay. A lot of the users who X need to stay on the platform, journalists and politicians, are still there.

The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.

The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.

>A lot of the users who X need to stay on the platform, journalists and politicians, are still there

Twitter/X is the reason DJT became President. It happened accidentally (ie against the wishes of Twitter management) in 2016, they successfully suppressed him in 2020, and then Elon gave MAGA that platform in 2024, leading to DJT's successful election.

As long as X is seen a kingmaker, someone will find it profitable to own/maintain, even if it doesn't convert Ads like Meta/Google.

This is far more nuanced (and disputed) than you make it out to be.

> It happened accidentally (ie against the wishes of Twitter management) in 2016

I think the whole Cambridge Analytica fiasco played a bigger role, and I don't think they utilize Twitter. On top of that, frankly, TV and his behavior at rallies/debated helped him a lot more than Twitter did in 2016. I don't know a single MAGA supporter who was even on Twitter in 2016.

> they successfully suppressed him in 2020

How? He was banned after the election.

> and then Elon gave MAGA that platform in 2024, leading to DJT's successful election.

DJT was not on Twitter in 2024. Did it really make a difference when he had his own social network? We all have our opinions, but is there actual data supporting this for the 2024 election?

> How? He was banned after the election.

By suppressing the Hunter Biden laptop story before the election.

Why does Hunter Biden matter at all in anything?

Because the laptop includes a lot a emails. A lot of those emails include Hunter selling access to his father and suggesting that his father was in the the scheme with him. Whether or not Joe was actually involved vs. Hunter making it up to get these people to give him what he wanted is an open question, but this isn't something that should have been actively suppressed by the media just a few weeks before the election.