The FTC was warned at the time that they were flouting required procedures and that their rule would therefore not survive legal scrutiny. Lo and behold it did not.
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> But an administrative law judge later found that the rule's impact surpassed the threshold, observing that compliance costs would exceed $100 million "unless each business used fewer than twenty-three hours of professional services at the lowest end of the spectrum of estimated hourly rates," the 8th Circuit ruling said. Despite the administrative law judge's finding, the FTC did not conduct a preliminary regulatory analysis and instead "proceeded to issue only the final regulatory analysis alongside the final Rule," the judges' panel said.
It says it in the article
1. Not pegged at inflation, so the threshold is continually moving downward. 2. All it takes is a couple of bad actor companies to blow out the threshold. If you take the companies at their word, then you will never get under this threshold. Why trust them?
> All it takes is a couple of bad actor companies…
Keep in mind that this threshold is not about bad actors at all. It’s about the impact to the legitimate companies that are not defrauding people at all. The FTC estimated that there were over a hundred thousand companies that would be effected by these new rules, and possibly that there were 5× that. As the judge noted, the implementation cost of these new rules would have to be less than $1000 _per company_ in order for it to be below the threshold. That’s two days of an average engineer’s salary, or even less if they’re getting paid well instead of just average. And since the rules involve more than just adding a button to your webpage the work involved would need to be done by more than just an engineer.
And hitting that threshold is no bad thing, since it just means that the FTC has to allow an extra public comment period with the specific purpose of coming up with alternative rules. If any of those alternative rules would be effective but cheaper to implement then the FTC is supposed to drop their own rules and adopt the alternative rules instead. That keeps the cost down for the legitimate companies while still allowing the FTC to go after the illegitimate ones that aren’t going to bother following the rules anyway.