X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
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The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.
The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.
1. He overpaid by tens of billions. That is a phenomenal amount of money to lose on an unforced error.
2. Enough users, who produce enough content, have left to make X increasingly a forum for porn bots, scam accounts and political activists. It's losing its appeal as the place "where the news happens" and is instead becoming more niche.
3. The firings did not go well. X has struggled to ship new features and appears nowhere closer to the "everything app" Musk promised. It posts strange UUID error codes. The remaining developers seem to implement things primarily client side, to the extent I even wonder if they have lost their ability to safely roll out backend changes.
4. The capture of X by far-right agitators has led to long term brand damage for Tesla, Musk's most important business property.
I can't see any positive outcome from it.
I'm genuinely surprised at the amount of people that stuck to it.
I thought more people would see a guy doing ... that salute, or things like the antisemitism in Grok in the past few days and say "no", but a huge number of people seem to be able to rationalize things away.
I'm with Wil Wheaton https://bsky.app/profile/wilwheaton.net/post/3ltkjyzjb4k2p
In other words as much as I’d like to vote with my wallet that is not always practical. And that extends to everything, not only tech.
Change nazi for any other adjective and you will see how absurd it is.
Yes; if I find out that someone has the firmly held belief that me or my friends should be dead (I have several trans friends for example), then I would absolutely not sit with them. And if I found out that a friend of mine sat with people who had the "political opinion" that I should be "dealt with decisively", then I would be pretty upset with them and wonder if they feel the same way about me.
You cannot just treat "being a Nazi" as some normal difference of political opinion. There is a reason that being a Nazi is verboten. Their political ideology is that some people should be removed from society, by violence if necessary. I shouldn't have to say this, but murdering people you don't like should be off the table in civilized political discourse. And if you break bread with such people, then I believe you have something to answer for. What is so valuable about their friendship that you're willing to break bread with people who want to use the power of the state to murder people?
This is all happening in the context of, just yesterday, Grok literally praising Hitler, by name, for dealing with jews decisively - which it claims strong leaders need to do "every damn time"
(https://www.npr.org/2025/07/09/nx-s1-5462609/grok-elon-musk-...)
One needs to ask why Grok continues to have these nazi outbursts while other modern chatbots don't.