Linda Yaccarino is leaving X

Tangential, I still find it absurd people accept calling it X instead of Twitter. While I'd generally agree that most companies can change their name, encroaching on a basic letter should be off limits, like naming your company "The" or "God".

Still sticking with Twitter until a reasonable name is found, which by Musk is never.

I wonder if the purpose of naming it „X“, just like naming „Facebook“ meta is to do the opposite of SEO: Make it harder to find news pertaining to the company and their scandals.