←back to thread

539 points donohoe | 2 comments | | HN request time: 0.409s | source
Show context
Hoasi ◴[] No.44511157[source]
X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
replies(23): >>44511323 #>>44511451 #>>44511453 #>>44511457 #>>44511712 #>>44512087 #>>44512184 #>>44512275 #>>44512704 #>>44513825 #>>44513960 #>>44514302 #>>44514688 #>>44516258 #>>44517308 #>>44517368 #>>44517871 #>>44517980 #>>44519236 #>>44519282 #>>44520336 #>>44520826 #>>44522391 #
mrweasel ◴[] No.44511712[source]
More and more I think Musk managed to his take over of Twitter pretty successfully. X still isn't as strong a brand as Twitter where, but it's doing okay. A lot of the users who X need to stay on the platform, journalists and politicians, are still there.

The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.

The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.

replies(14): >>44511868 #>>44512165 #>>44512334 #>>44512898 #>>44513148 #>>44513174 #>>44513350 #>>44514035 #>>44514544 #>>44514680 #>>44515018 #>>44516438 #>>44517692 #>>44518854 #
jbreckmckye ◴[] No.44514680[source]
I cannot see how it was a success.

1. He overpaid by tens of billions. That is a phenomenal amount of money to lose on an unforced error.

2. Enough users, who produce enough content, have left to make X increasingly a forum for porn bots, scam accounts and political activists. It's losing its appeal as the place "where the news happens" and is instead becoming more niche.

3. The firings did not go well. X has struggled to ship new features and appears nowhere closer to the "everything app" Musk promised. It posts strange UUID error codes. The remaining developers seem to implement things primarily client side, to the extent I even wonder if they have lost their ability to safely roll out backend changes.

4. The capture of X by far-right agitators has led to long term brand damage for Tesla, Musk's most important business property.

I can't see any positive outcome from it.

replies(18): >>44515280 #>>44515328 #>>44515388 #>>44515763 #>>44516007 #>>44516991 #>>44517113 #>>44517322 #>>44517329 #>>44517682 #>>44518769 #>>44519181 #>>44519287 #>>44519539 #>>44520027 #>>44520721 #>>44520963 #>>44522558 #
makeitdouble ◴[] No.44515328[source]
Most people were betting on X going under in some way or another within a year. From that POV, it's survival in itself can be seen a success for Musk.

I'm genuinely surprised at the amount of people that stuck to it.

replies(9): >>44516253 #>>44517058 #>>44517480 #>>44517867 #>>44517885 #>>44518523 #>>44519853 #>>44519968 #>>44521342 #
1. michaelmrose ◴[] No.44518523[source]
Virtually nobody said that it would go under in a year because that makes no sense. It's financially possible for it to tread water for years whilst losing money.

I don't see how this could be deemed a success when a magic 8 ball or a hamster attached to a giant pile of money could keep it going as long.

replies(1): >>44520157 #
2. bitlax ◴[] No.44520157[source]
Lol the overwhelming tech jerk opinion was that he was firing elite engineers and the site would be unmaintainable as a result, and that he had over-leveraged himself to the point of bankruptcy.