X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
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The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.
The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.
1. He overpaid by tens of billions. That is a phenomenal amount of money to lose on an unforced error.
2. Enough users, who produce enough content, have left to make X increasingly a forum for porn bots, scam accounts and political activists. It's losing its appeal as the place "where the news happens" and is instead becoming more niche.
3. The firings did not go well. X has struggled to ship new features and appears nowhere closer to the "everything app" Musk promised. It posts strange UUID error codes. The remaining developers seem to implement things primarily client side, to the extent I even wonder if they have lost their ability to safely roll out backend changes.
4. The capture of X by far-right agitators has led to long term brand damage for Tesla, Musk's most important business property.
I can't see any positive outcome from it.
I'm genuinely surprised at the amount of people that stuck to it.
And while the format and content varies in many ways from other sites, one thing they all have in common is millions of humans who cannot distinguish facts from personal opinions. I do not know why but I am absolutely fascinated by the phenomenon, and on Twitter/X you can discuss such things fairly seriously, at least with some people.
The term "cis" will still get you a warning while my for-you page has been consistently filling up with more and more far right content. I regularly see blue checks espousing actual jewish-conspiracy antisemitism.
Every time something happens to anyone, blue check comments asking if any of the parties were black, sometimes not even asking just assuming and blaming it on black people.
Elon has truly created a cesspit Nazi bar of that site.