Linda Yaccarino is leaving X

X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.

More and more I think Musk managed to his take over of Twitter pretty successfully. X still isn't as strong a brand as Twitter where, but it's doing okay. A lot of the users who X need to stay on the platform, journalists and politicians, are still there.

The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.

The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.

I think it’s hard to conclude that the people weren’t needed given how spectacularly it tanked.

Has it tanked? X is still running, it still has millions of users.

it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.

Not to mention that now Grok is just openly white supremacist, calling itself MechaHitler and is flat out accusing Jewish people of wanting to kill white babies (https://www.nbcnews.com/tech/internet/elon-musk-grok-antisem...)

> it's worth less than half of what he paid for it

But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.