X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
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The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.
The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.
Subscriptions: 2021 (https://www.reuters.com/technology/twitter-launches-subscrip...)
Community Notes: 2021 (https://blog.x.com/en_us/topics/product/2021/introducing-bir...)
Native video: 2012-2015 (https://en.wikipedia.org/wiki/Vine_(service) / https://en.wikipedia.org/wiki/Periscope_(service) / https://www.videonuze.com/article/twitter-unveils-30-second-...)
Musk buys Twitter: late 2022.
That leaves… Grok.
(side note: Birdwatch was a way better name than Community Notes)
The 2017 "long tweets" are actually 280 characters. 4k characters tweets have been introduced in 2023.
The "subscription feature" is a content creator one, while I meant paid blue check.
"Community notes" had not been publicly launched before Musk did, renaming them from "Birdwatch".
The "native video" feature you mention is Vine, which had been discontinued.
Not saying that Musk innovated (doesn't take much to make blue checks subscription-based or to increase the length of tweets) but he did act decisively to introduce changes in the good old Twitter, something the previous CEOs had hesitated to do.
Musk killed third-party clients, which all had that already.
> private favorites
To conceal the plunge in activity post-acquisition, and to soothe the owner. https://www.businessinsider.com/twitter-boosted-elon-musk-tw...
> new media gallery
We're not really calling a bit of a redesign "innovation", are we?
> "E2E" messages
Anything using Twitter for this in a scenario where said encryption is important is a loon, IMO. That's what Signal is for.
So, longer.
> The "subscription feature" is a content creator one, while I meant paid blue check.
I consider the paid blue checks a negative, not a positive.
> "Community notes" had not been publicly launched before Musk did
As with the long tweets, this then becomes a pretty minor tweak.
> The "native video" feature you mention is Vine, which had been discontinued.
I mentioned three iterations. The last link, in 2015, is the current native video handling.
If I, personally, went to my boss and rattled this off as a list of primary personal achievements in the past couple of years, they'd say "you're padding things"… and I'm a single developer.
Irrelevant for the point but yes, API changes and killing TweetDeck was a shit move.
>To conceal the plunge in activity post-acquisition, and to soothe the owner
I don't care about your opinion on that, for me it's great and made me like more posts. I don't engage in politics on Twitter.
>We're not really calling a bit of a redesign "innovation", are we?
We are listing changes. Seems like you are just biased against Musk instead of engaging in a discussion.
>Anything using Twitter for this in a scenario where said encryption is important is a loon, IMO. That's what Signal is for.
Agreed but it's a new feature.
Yes, an order of magnitude longer.
If you wanna make the case for "Musk accelerated innovation at Twitter", more is required than "you can make longer posts" IMO.