X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
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The only issue is that Musk vastly overpaid for Twitter, but if he plans to keep it and use it for his political ambitions, that might not matter. Also remember that while many agree that $44B was a bit much, most did still put Twitter at 10s of billions, not the $500M I think you could justify.
The firings, which was going to tank Twitter also turned out reasonably well. Turns out they didn't need all those people.
And I guess if you consider "the place with the MechaHitler AI" as good branding there's no arguing with you that it's doing just as well as Twitter.
The media seems to get a good laugh out if Grok arguing the plight of white South Africans and is fondness to Hitler, but I'm not seeing journalists and politicians leaving X in droves because of it.
“From January to September 2024, marketing intelligence platform MediaRadar found that (X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment) collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.”