The FTC was warned at the time that they were flouting required procedures and that their rule would therefore not survive legal scrutiny. Lo and behold it did not.
But, if you want to make it look like you are doing the right thing but don't want to be remembered as having done that right thing, maybe this was the right thing to do given that now it won't be done.
Right, if they were screwing over customers, we’d call it disruption and give them a medal, if not $1 billion dollars. Since they’re trying to help people, we wag our fingers at them.