Rules of good writing (2007)

Surely. Then you check Paul Graham, whose writing is influential in the world of startup, and find most of them are very long. Arguably unnecessarily so.

Perhaps it's a tech startup thing? After all programmers are not famous for their refined literary taste. And then you check the few LitMag that people care enough to pay for even when the content is available for free, like Clarkesworld or BCS. Then you find sentences there are generally not crispy and short.

It turns out there aren't rules. All guidelines are contextual.