Because the joke doesn’t land if typing “git gud” doesn’t actually do something.
To your point, I would say that it’s “easy” rather than strictly helpful. There is a plugin I maintain internally that can be invoked by calling “helm <thing>” if I go through the necessary steps to have it installable by the helm plugin command. Under the hood it’s just a small binary that you can put in your $PATH and it’ll work fine, but there are tons of developers and PMs and other people at the company who don’t know what a path variable is, or how to set it, or what a terminal is, or what shell they’re running, or who know that they can do “helm X” and “helm Y”, so why not “helm Z” for my plugin, etc … It would be a hell of a lot easier to just ship the raw executable, but to those people and execs and mangers and stuff, it looks good if I can show it off next to the native stuff.
Whenever I have to help users with it, I notice that nearly everyone uses it with helm and not calling by the binary directly. It just comes down to the fact that presentation and perceived ease of use counts for a lot when people evaluate whether they want to make a tool part of their workflow.