Amazon has been doing this since the 2000's. Fun fact: This is how AWS came about; for them to scale its "LOOK INSIDE!" feature for all the books it was hoovering in an attempt to kill the last benefit the bookstore had over them.
Ie. This is not a big deal. The only difference now is ppl are rapidly frothing to be outraged by the mere sniff of new tech on the horizon. Overton window in effect.