Unfortunately (but given the slant of all her other articles, most likely intentionally), the author suffers from one major oversight:
The absence of labels is just as much of a marketing gimmick as their presence. Even anti-identitarianism will be weaponized. Even nothing is something. Eliminate all the labels and concepts and redundancies, and you are yet left with a "natural, unspoken, normal default" state of being.
And as it turns out, there are plenty of forces out there willing to exploit that appeal towards the "the unspoken", for either financial or political gain. The question remains, then: who or what gets to determine this unspoken part of life?