This has been the worst thing about my experiences on Threads. A
lot of people make what they - and the US mainstream, apparently - defines as a heterodox personality their entire sense of self. So almost everyone is some combination of queer, "neurospicy", a witch, "creative", and so on.
This often seems to come with some assumption of moral superiority.
But under the label many of them are absolutely mainstream people. Their posts aren't genuine spontaneous comments - they're calibrated and calculated as a marketing exercise for "engagement" and to promote a product, course, Insta lifestyle, and so on.
I realise it's tough out there and everyone has to hustle. But there really aren't many who acknowledge the gulf between the vocabulary of rebellion from the reality of "Please buy my course on how to be anticapitalist." (Actual example - not made up.)
If I looked I imagine I'd find a mirror image of hustle conformity and superiority culture on far right boards, only more so.
It's all quite weirdly Social Media™.
Edit: to add, I'm not criticising specific subgroups. I'm very aware the US is a dangerous place and being certain kinds of person significantly decreases your life expectancy.
It's more how social media has somehow distorted the online experience of those subgroups away from straightforward human exchange into commercial opportunity without people being aware of it.